Know and grow your audience
We help your company successfully navigate your brand through an ever-changing digital landscape to grow your audience.
What we do
Strategy first, tactical second
We’re a strategy-first, tactical-second thinking team that delivers digital marketing solutions with purpose and passion to funded startups and small businesses. Whether you need a one-time project or an agency partner, you’ll get an expert team who will collaborate, innovate, and push the limits to get the results you seek.
Brand Building
We help create a consistent, recognizable and memorable brand for your company that stands out in your industry, gains more business and builds loyalty for your company.
Customer Journey
Defining customer needs, problems and interactions with your company is important. We help you understand the customer’s experience and turn insights into improvement strategies.
Audience Targeting
Brands need to gain exposure and get noticed by their target consumers. We can help your company bridge your brand and consumers to attract the audience to sell your products and services.
Content Marketing
Our professional coaches and supporting team help to build digital and traditional marketing programs that generate leads, grow sales, and secure customer retention for your company.
Achievable marketing strategies that won’t break the bank
Your digital marketing strategy involves an assessment of specific goals that are achievable through online channels. In an era when many consumers transact business on their mobile devices, we help you develop a well-executed digital marketing strategy to deliver success.
Our Approach
01 Research
Research fuels the creative we develop for you and your projects. This research data anchors and drives the strategy, but not every campaign has a budget that allows focus groups, surveys, and in-depth interviews. That’s why our team uses several methodologies on our creative approaches.
We align goals and budgets with the appropriate techniques to gather as much information as possible to guarantee success.
02 Strategy
Founded on our own small business experience and performance insights, we develop robust strategies in collaboration with our clients. Our creative strategies are based around all the moving parts that play an integral role in developing a clear, realistic, measurable, obtainable, and specific goal. The creative plan will provide strategic guidance and focus to achieve those established goals.
03 Create
We specialize in creating compelling campaigns using brand storytelling and creative content marketing. We connect your brand to customers by telling engaging and compelling stories that foster audience affinity.
We leverage unique brand qualities to realize business benefits by helping you locate your company’s core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told.
04 Amplify
We’re well versed in running both paid media and earned media campaigns. Our paid media campaign capabilities are broad and deep, leveraging many audience-aligned digital platforms to deliver, channel-optimized content. Our capabilities in developing earned/organic media are equally bespoke.
05 Evaluate
You will see campaign performance in real time, both independently and through our account performance reviews.
Repeating the same strategies campaign after campaign will never allow your brand to grow. So, we provide you with post-campaign analysis and recommendations to iterate for future campaigns. This iterative process allows your company to continually evolve and thrive.
Turn customers into loyal advocates for your brand
Consumers trust online reviews, but many companies put review management on the back burner. Marketing is a time-consuming part of running your own business so it’s good to have a strategy to manage your online reviews and give importance to your brand’s online reputation. We can help by setting up your company on the relevant review sites, build a plan to ask for and respond to customer reviews, and display your reviews where they matter most.
Delivering Results
The social proof phenomenon works wonders
Informational social influence, or “Social Proof”, is the idea that people copy the actions of others to emulate behavior in certain situations. For example, when people shop, they look for reviews, recommendations, and ways that others have used a product before making their decision. Therefore, getting your customers to review your products or services is the social proof that works wonders for increasing your company sales.
We can help you by incorporating social proof into your digital marketing strategy by showcasing your satisfied customers to potential new customers using techniques such as:
Case studies
Testimonials and reviews
Showcasing customers
Showcasing awards
User-generated content (UGC)
Sharing customer love
We run a small business too!
As a Veteran Owned, Small Business, we understand the challenges of running a business and navigating the digital landscape too. If you're a funded startup or small business, we'd love to connect and learn more about your journey. Contact us and let us know how we can help.
